We’ve just introduced new brand/IP features to our model and rolled out the monthly update for POWERSCORE® calculations. By adding several new “Brand type” -features, we’re able to extract the power of various brand/IP effects even more accurately than before.
We’ve added eight distinctive Brand type -features to describe the type of brand/IP the game is based on. These are:
- Brand type – Game (PC/Console/Arcade)
- Brand type – Game (Mobile)
- Brand type – TV/Movie
- Brand type – Celebrity
- Brand type – Comic/Novel
- Brand type – Anime/Manga
- Brand type – Sports
- Brand type – Consumer products/Toys/Other
It’s worth noting that in some rare cases a game “ticks boxes” in several of these brand type features. This might happen, for example, if a game is based on a TV-series, which in turn is based on a novel. In this case it’s fair to say that the game is also based on the novel.
The Walking Dead No Man’s Land uses The Walking Dead TV -series IP, which is based on The Walking Dead comics by Robert Kirkman and Tony Moore. Therefore the game falls under both “Brand type – TV/Movie” and “Brand type – Comic/Novel”.
IP/Brand Effect – New Algorithm and “Extremely High” -class
As an addition to the “Brand type” -features, we’ve also tweaked our brand effect measuring algorithms and added a new class to the high end of our main brand feature’s, “IP/brand effect”, spectrum. From now on, a game might be classified as having an “Extremely High” IP/brand effect.