Episode 40: Merging to the Top – The Development of EverMerge

Mobile GameDev Playbook podcast by GameRefinery

We are examining the merge genre and EverMerge. In this episode of the Mobile GameDev Playbook, we’re joined by Sergey Neskin, the CEO & co-founder of Neskin Games, and Chief Game Analyst Kalle Heikkinen from GameRefinery, a Liftoff Company, to discuss the hit mobile game EverMerge: Merge 3 Puzzle.

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We cover what inspired the game, the growth of the merge genre and how it’s evolved, interesting trends, and predictions for the future of merge games. We also look at some standout releases, the trends in gameplay events and features, as well as trends in monetization.

You can also watch the episode on YouTube:

Topics we will cover in this episode:

  1. Introduction
  2. EverMerge
  3. Three things to know about Merge genre
  4. Filtering previous experiences to create the best new idea
  5. Narrative in mobile games
  6. How to ensure player progression?
  7. How Neskin Games worked out who EverMerge’s audience is?
  8. Are Merge games mainly targeted at female players?
  9. “Successful mobile games now are as much about liveops as the foundation they launch with”
  10. Monetization in Merge games
  11. How to keep the right content balance for players just joining the game and elder players
  12. The future looks bright for Merge genre

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