Episode 36: Celebrity Collaborations in Mobile Games With HypGames

Mobile GameDev Playbook podcast by GameRefinery

In this episode of the Mobile GameDev Playbook, Mike Taramykin, the founder of HypGames, and Chief Game Analyst Teemu Palomäki from GameRefinery, a Liftoff company, join our host Jon Jordan to discuss the celebrity partnerships in mobile games.

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We delve into the strategy behind celebrity partnerships and analyze mobile collaboration trends this year while sharing heartwarming anecdotes of working with stars including Tiger Woods, Steve Carell, Amy Poehler, and Tina Fey.

You can also watch the episode on YouTube:

Topics we will cover in this episode:

  1. Introduction
  2. Mike Taramykin’s background
  3. The value of partner deals for your game
  4. The popularity of music licensing deals has been growing
  5. Find celebrities with side interests that interact with your game
  6. Are there genres that are more difficult to match with partner deals?
  7. It’s a buyer market for celebrity endorsement deals
  8. Risk of brand mismatches
  9. Find opportunities where you can measure their impact often
  10. Mike’s dream collaboration
  11. “It is less about sticking someone’s name on your product and more about integrating interesting people into your community”

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