In our latest Customer Spotlight, we sat down with Ariel Navon, Head of Competitive Intelligence at Playtika, to talk about how some of the top-grossing games on the market are quietly changing their approach to monetization.
Rather than chasing conversion through more offers and more pop-ups, a growing number of titles are finding that making the gameplay itself more valuable moves the needle better. From streak mechanics in Match Factory and Royal Match to how Coin Master reinvented the concept of a “level” for a spin-based game, Ariel breaks down the specific features and design decisions he sees driving results across the industry.
The conversation also covers the role of rewarded ads as a complementary monetization lever and how Playtika’s Wooga studio has made them a natural part of the June’s Journey experience, and what thoughtful implementation actually looks like in practice. Plus, Ariel shares how he structures the flow from market signal to product decision inside one of the industry’s largest game portfolios, including the push-and-pull model he uses to make competitive intelligence useful across teams.
Watch the full interview below:
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