Analyst Bulletin: Mobile Game Market Review September 2023

Forget gotta catch ’em all; these days, it’s gotta hunt ’em all. September marked the launch of Niantic’s latest AR location-based title, Monster Hunter Now, which looks set to be a worthy successor to Pokémon GO. The action-focused title, based on Capcom’s massive RPG franchise, has been a breakout success in Japan while also climbing the ranks in the West. 

Fill out the form below to read a full breakdown of all the biggest and best iOS game updates that landed during September across the US, China, and Japan. 

Elsewhere in the charts, Diablo Immortal continued its experiments with hybridization by launching Alley of Blood, an all-new permanent MOBA side mode, following on August’s battle royale update. Speaking of which, State of Survival launched its own take on the genre called Survival Royale, which was a rare inclusion for a 4X strategy title. We also can’t forget Royal Match, which traded words for mystical elixirs in its Wordle-inspired Magic Cauldron event. 

Last month also marked the launch of Final Fantasy VII: Ever Crisis, a mobile-focused alternative remake of Square Enix’s enigmatic PS1 JRPG, which has been performing exceptionally well globally, especially in Japan. We also got another remake of sorts in High Energy Heroes, a clone of the now-shutdown Apex Legends Mobile from Tencent, which was the most downloaded mobile game when it launched exclusively in China.

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