Analyst Bulletin: Mobile Game Market Review October 2023

Seasonal events are a great way for mobile game studios to boost their revenue, and October provided no shortage of them, with Whiteout Survival, My Perfect Hotel, and many more taking part in frightening festivities by launching Halloween-themed content updates.

As always, you’ll find the biggest updates that took place in October, along with the latest news and stand-out stories from the mobile market, by filling out the form below.

Speaking of updates, October saw major content updates for Stumble Guys, Pokémon Go, and Monster Strike, ranging from new limited-time game modes inspired by the latest viral trends, some exciting developments in race events, and a variety of monetization features, including skins, permanent boosts, experimental gacha types, and new battle passes.

Regular readers will notice another change alongside these market updates: the format of these analyst bulletins. To help our readers find updates most relevant to them, we’ve made the decision to overhaul how we write these analyst bulletins and categorize updates via game genre rather than by market. We hope this will make it easier for our readers in game development and marketing to stay updated on the trends driving engagement in the genres most relevant to them.

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