Analyst Bulletin: Mobile Game Market Review November 2023

Even as we near the end of another year, mobile game developers continue to surprise us with experimental approaches to their live events. Most notably, we saw a number of midcore titles locking exclusive event content behind paywalls, including Free Fire, State of Survival, and Last Fortress: Underground. 

You’ll find all the major updates that landed this November by getting your bulletin copy below.

Of course, the casual market also got in on the action. But events on that side of the market were repeats of what we’ve seen before, with many titles looking to the hugely successful Royal Match for inspiration. Namely, two of its most successful event types that first launched earlier this year, the “Social Win Streak” and “Digging Minigame,” have started cropping up in everything from Monopoly GO! to BTS Island. 

But Royal Match isn’t the only trendsetter on the market right now, with the massive success of Triple Match 3D seemingly pushing an entire subgenre into the spotlight. More specifically, November saw two new match 3D games enter the top-100 grossing, while King and Spyke Games launched their own match 3D spin-offs of Candy Crush and Tile Busters. We also can’t forget the global launch of Warcraft Rumble, which saw it shoot to the number one download spot in the US. 

Get your copy!

Trusted by leading game studios and publishers

Zynga logoWooga logoG5 Games logoRovio logoUbisoft logoWargaming mobile logoFunplus logoGameInsight logoludia grey logoMag Interactive logoPixonic logo