What does it take for a 17-year-old mobile game to reach $45M in monthly revenue? In a recent episode of Two & a Half Gamers, GameRefinery’s Chief Market Analyst, Erno Kiiski, joins the discussion to examine how Playrix has reshaped Township over time.
Drawing on GameRefinery’s and Liftoff’s expertise in game design, monetization, and UA trends, the conversation explores how Township has developed across multiple eras. The episode highlights how the game combines a tycoon-style front end with a match3 system, reflecting a shift in how different gameplay layers contribute to user acquisition and monetization.
The discussion also looks at Township’s UA strategy over the years, including how Playrix has adapted its creative approach, from hyper-casual-inspired concepts to more recent iterations, and how these shifts connect to the game’s broader development.
If you’re thinking about long-term game evolution, creative strategy, or the relationship between UA and monetization, this episode offers plenty to explore.
Looking for more insights like these? Get in touch with the GameRefinery team to learn how we can support your game strategy.
