We have some exciting news to share: We are happy to inform you that GameRefinery has acquired Reflection.io! As we continue to develop GameRefinery a big part of this is listening to you our customers and your data needs, this led us to decide to boost our revenue and downloads data significantly.
Reflection has developed its app store data platform focusing on revenue and downloads data since 2013, building a strong offering and extensive market coverage. By combining this revenue and downloads data as part of GameRefinery, we are able to boost what we offer significantly to provide you with an even more compelling dataset covering a broader set of markets.
The acquisition of Reflection.io will enable GameRefinery to provide additional revenue and download data for iOS and Android games spanning 35 markets, on top of its unique feature-level insights. Reflection.io’s platform uses statistical algorithms that predict revenues combined with download figures from publicly available data and transactional sales data shared by publishers and developers.
Having access to the right data and insights remains essential for any successful mobile game publisher. And bringing together Reflection.io’s data around installs and app revenues with our own rich data on game features and engagement will give publishers something they’ve not had before; actionable data connecting features to monetization. This deal is really exciting for our whole team, as it gives us a whole new set of capabilities to build on.
Since launching in 2013, Reflection.io has worked with an impressive list of customers including Square Enix, Miniclip, Sky, BBC, Wooga, Endemol and Sega.
The plan is to incorporate Reflection.io’s capabilities into the GameRefinery portal over the coming months. In the meantime, the current platform will remain fully operational and accessible to existing customers at www.reflection.io. As our plans develop in the coming months, we’ll keep you informed about the exact schedule to make sure that you know how the integration project is proceeding.
What does this mean?
What does this mean for the future of GameRefinery and Reflection platforms?
Initially both platforms will continue working as usual. Over the year we’ll start integrating the platforms by gradually introducing data from Reflection to GameRefinery and eventually merging everything under GameRefinery.
What are the benefits to GameRefinery and Reflection customers?
Over time there will be numerous synergy benefits. The most immediate and noticeable benefit will be the added depth of data gained by combining Reflections data on 35 markets with GameRefinery’s genres & feature data.
Why did we decide to acquire Reflection?
As we continue to develop GameRefinery a big part of this is listening to our customers and their data needs. This led us to decide to boost our revenue and downloads data significantly to provide a better experience and broader data set to better serve the mobile gaming market.
How will this affect Reflection customers?
Reflection.io will work as usual just like before, and this won’t affect pricing in the near future. Over the year we’re going to integrate Reflection as part of the GameRefinery platform and after the integration all data will be available to you at GameRefinery. As our plans develop in the coming months, we’ll keep you informed about the exact schedule to make sure that you know how the integration project is proceeding.
How will this affect GameRefinery customers?
GameRefinery users will gradually start to see features and data introduced from Reflection to GameRefinery, adding more depth and functionality to existing tools and increasing the scope and detail of revenue & downloads data in the service. This won’t affect pricing in the near future.