Episode 38: License to Game – Licensing and IPs in Mobile Games

Mobile GameDev Playbook podcast by GameRefinery

How can brands get their IPs into mobile games? In this episode, we discuss the complexities and processes of how brands and licenses can get their IPs into mobile games. Joining us from Layer Licensing is CEO and Founder, Rachit Moti, and from Tilting Point is Chief Business Officer, Asi Burak, as well as resident expert from GameRefinery, a Liftoff Company, Chief Game Analyst Kalle Heikkinen.

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We examine the challenges encountered in licensing, interesting trends and collaborations, how games make money from IPs, and what Layer aims to change. 

You can also watch the episode on YouTube:

Topics we will cover in this episode:

  1. Introduction
  2. How does Layer Licensing bring IPs and games together?
  3. How does licensing work from content creator’s point of view?
  4. IP trends in mobile games
  5. Liveops has caused a need for new content regularly
  6. Can there be a brand overkill?
  7. Japanese mobile game market is all about collaborations
  8. Character-driven IP collaborations are getting more and more popular
  9. Layer Licensing and Netflix
  10. Are brands interested in getting their IPs licensed?

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