Episode 25: How to Create a Winning Shooter Game With Nitro Games

Mobile GameDev Playbook podcast by GameRefinery

In this episode of the Mobile GameDev Playbook, we sit down with Finnish mobile game developer Nitro Games to discuss how to design, monetize and market your mobile shooter for success.

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Jon Jordan is joined by GameRefinery by Vungle’s Erno Kiiski and Product Marketing Director at Nitro Games, Jukka Hilvonen, to discuss the popularity boom in mobile shooters, how to succeed in a genre dominated by massive studios, as well as getting some juicy insights into Nitro Games upcoming release Nerf: Battle Arena. 

You can also watch the episode on YouTube:

Topics we will cover in this episode:

  1. Defining shooters
  2. Target audiences
  3. A top heavy market share – the big three
  4. Understanding the audience
  5. Player motivations
  6. Battle Passes
  7. Development and testing process
  8. Live ops: retaining players and monetising games
  9. How to succeed alongside the big dogs
  10. Target markets
  11. Big IPs and innovation
  12. Nerf Battle Arena and closing remarks

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