Data Enrichment

Supercharge your targeting for the post IDFA world

We’re empowering ad networks and advertisers to overcome the challenges posed by IDFA and enter a new era of contextual ad targeting for mobile games

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Ad targeting

Take the guesswork out of Ad targeting post IDFA

Our Data Enrichment tool is powering the next generation of mobile game advertising

  • Target games based on contextual relevancy 
  • Create a relevant pool of audiences with no manual guesswork 
  • Acquire quality users faster to increase retention and LTV

Creative Analysis

Build creatives that match audience preferences

Tag your creatives and see how they match your audience to support creative work with data driven insights

  • Find games that are a good match for your creatives
  • Data on Genre fit, Visual Elements, Moods & Styles, Player Motivations, and more
  • Automatic tagging for all of your creative analysis needs

Automated DATA Tagging

Differentiate games in a meaningful way

Automatically tag games in your database with genres and other data points to enhance your market research capabilities and more

Accurate segmentation with a 3 level Category -> Genre -> Subgenre hierarchy built together with industry experts

A taxonomy that evolves in tandem with the market to always reflect the current mobile games environment

Metadata Library

Hundreds of thousands of mobile games and millions of data points

Enrich your datasets with 700+ data points per game to get unique insights

  • Insights on genres, features, demographics, player motivations, visuals, colors and more
  • Scalable for different types of contextual data needs
  • Automated data collection, analysis and delivery
“GameRefinery has enabled AdColony to leverage granular app-specific data and optimize results for our partners without compromising the privacy of mobile users.”
Andrzej Dzius, CTO at AdColony
“With GameRefinery’s data we have found more quality games than what we could find by ourselves or working directly with an ad network. We’ve been able to more than triple our UA spend on our selected ad network.”
Camilo Fitzgerald, Analyst at Futureplay

About our data

5 years and over 10 000+ manual analyses helped us to build a unique and proprietary training data set for our patented AI machine learning models to analyze 700+ data points from any game – automatically.

Start making better games today

Game intelligence tools Study the games market, features and players

Data enrichment Schedule a demo License our metadata for research and ad targeting