Creative Intelligence

Supercharge your advertising for the post IDFA world

We’re empowering advertisers to overcome the challenges posed by IDFA and enter a new era of contextual ad targeting for mobile games

Creative Analysis

Build creatives that match audience preferences

Analyze and optimize your creatives and see how they match your audience to support creative work with data driven insights

  • Find games that are a good match for your creatives
  • Data on Genre fit, Visual Elements, Moods & Styles, Player Motivations, and more
  • Enhance campaign targeting with contextual signals

Ad targeting

Take the guesswork out of Ad targeting post IDFA

Our contextual ad targeting is powering the next generation of mobile game advertising

  • Target games based on contextual relevancy 
  • Create a relevant pool of audiences with no manual guesswork 
  • Maximize your ad budget by bidding on high-value impressions

About our data

5 years and over 10 000+ manual analyses helped us to build a unique and proprietary training data set for our patented AI machine learning models to analyze 700+ data points from any game and 100+ data points from any creative- automatically.

Differentiate games in a meaningful way

Our Industry leading taxonomy provides accurate segmentation with a 3 level Category -> Genre -> Subgenre hierarchy built together with industry experts

A taxonomy that evolves in tandem with the market to always reflect the current mobile games environment

Hundreds of thousands of mobile games and millions of data points

700+ data points per game and 100+ data points per creative

  • Insights on genres, features, demographics, player motivations, visuals, colors and more
  • Scalable for different types of contextual data needs
  • Automated data collection and analysis

Start making better games today

Empower game development, research, and ad targeting with the market’s largest dataset on
mobile game genres & features, player motivations, and more.

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