Creative Intelligence

Supercharge your advertising for the post IDFA world

We’re empowering advertisers to overcome the challenges posed by IDFA and enter a new era of contextual ad targeting for mobile games

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Creative Analysis

Build creatives that match audience preferences

Analyze and optimize your creatives and see how they match your audience to support creative work with data driven insights

  • Find games that are a good match for your creatives
  • Data on Genre fit, Visual Elements, Moods & Styles, Player Motivations, and more
  • Enhance campaign targeting with contextual signals

Ad targeting

Take the guesswork out of Ad targeting post IDFA

Our contextual ad targeting is powering the next generation of mobile game advertising

  • Target games based on contextual relevancy 
  • Create a relevant pool of audiences with no manual guesswork 
  • Maximize your ad budget by bidding on high-value impressions

About our data

5 years and over 10 000+ manual analyses helped us to build a unique and proprietary training data set for our patented AI machine learning models to analyze 700+ data points from any game and 100+ data points from any creative- automatically.

Differentiate games in a meaningful way

Our Industry leading taxonomy provides accurate segmentation with a 3 level Category -> Genre -> Subgenre hierarchy built together with industry experts

A taxonomy that evolves in tandem with the market to always reflect the current mobile games environment

Hundreds of thousands of mobile games and millions of data points

700+ data points per game and 100+ data points per creative

  • Insights on genres, features, demographics, player motivations, visuals, colors and more
  • Scalable for different types of contextual data needs
  • Automated data collection and analysis

Start making better games today

Empower game development, research, and ad targeting with the market’s largest dataset on mobile game genres & features, player motivations, and more.

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